Blogging for Trust

Make Things Better

Now that Vegas Tech Events is updated with a guest blog post and two new events, it’s time to focus on my blog post for the day. I should also classify a few more books for /usr/lib, but it’s not looking likely as my eyes are already closing.

Which I have no idea of what to write. Again. Damn you, writer’s block!

Googling Blog Post Inspiration. Received a bunch of results, about 75% trying to sell me their formula to make money blogging.

Oh, I smell a rant coming on about that. Instant blog post inspiration!

Trust me, I get that some people truly blog for a living. But the most successful bloggers tend to also consult. Sure, they may want to write all day long, show you a pop-up for their flavour of marketing and methods. Nothing makes me run from a site faster than that. 99% of the time, their content sucks big furry rock balls, so the extra click isn’t worth the energy expenditure.

Let’s take a look at some of the best known bloggers:

  • Robert Scoble — started blogging as a way to provide customer service. Nope. No pop-ups here.
  • Chris Guillebeau — world traveler turned blogger to help make people and the world a better place. Now in convenient and portable book form, too. Nope. No pop-ups here, either.
  • Darren Rowse — Pretty much the king when it comes to blogging. He’s been at it since 2002, starting as a part-time blogger and experimenting until he found what worked. Links to his Dramatically Better Blog program, but — Nope. — No pop-ups.

Yes, I understand that I picked highly successful bloggers who are fairly well established. The cool thing about these guys is that they each create a few blog posts a week FOR FREE to share their knowledge and experience. They want you to see the content so that you may possibly be interested in their books, the ads, products they’re reviewing in the future because you trust them. Sure, they’re not giving away all of their tricks, but enough to whet your appetite for more information about whatever their topic of choice is for the day.

They all started out with blogs as a part-time way to help someone.

Yep. The Scobles, Guillebeau, and Rowses (and other similar bloggers) of the blogosphere give me something to aspire to reach.

The pop-up blogging program gang? I’m staying far, far away.

Photo: Netflix completes the open source giving cycle by opensourceway (Flickr user) and used under a Creative Commons Attribution-ShareAlike 2.0 Generic (CC BY-SA 2.0) license.



Sara Written by:

I'm an Information Architect and Taxonomist in the greater Philadelphia, PA area. Mad about metadata. Incessant organizer. Knowledge monger. Information seeker. Wisdom chaser. Curiosity has yet to kill this cat!