I’m amazed by the amount of real estate professionals turned social media gurus that I have encountered on Twitter. I understand that both areas contain a ROI and involve communicating, but what I don’t understand is why many do not use social media tools to promote the properties for sale. Many people talk about branding and quick money, but it takes a well-thought plan and tons of work to see even the smallest return. I, as an individual, will not see $10,000 this year simply from blogging. I am ignorant in how social media experts are paid, but my guess is that they get paid for a contract and not on commissions. I know that real estate is at rock bottom right now and many agents are looking for other sources of income. Some of the real estate social media experts are great in both areas, but many fall short in both fields. If most of these real estate/social media people put half of the effort into meeting potential clients face to face as they did trying to promote their image social media sites, my guess is that they would make a lot more money. Trust can start virtually but needs to be solidified in reality. For that hour put into writing the blog, go out and take pictures of a new property. Write a new description for the add. Research new methods of advertising. Create a flyer to place into a tube under the for sale sign. Social media is a tool to facilitate your message. Social media is not the message.
In other news, I fixed Photoshop so that I could finish the graphics (as you can see!). Also, Google is making its foray into the Semantic Web. I knew it was coming, but I didn’t expect to see it until next year. Very interesting stuff!