I always love to hear that someone is looking for “The Next Big Thing” to grow their business.
Think about this for a minute. This person spends years jumping from product to product, idea to idea, testing them only to find it’s not the money maker they had hoped it would be. Or it doesn’t fit their business model. Just because it’s popular, doesn’t mean it’s a one-size-fits-all item. Off to the next product or idea du jour.
While that person is busy looking for “The Next Big Thing,” the creatives are out there making the next big thing. They’ve done the research, found a hole to fill or a niche market for which to cater, and acting on it. While the others are wasting their time figuring out how the current Big Thing works, the creatives are already on their way to reaping the rewards of their Big Thing.
If you want the Next Big Thing, design it, build it, market it, then profit off of the sheep looking for The Next Big Thing. Don’t just sit there. Define the damn thing and make ideas reality.